When Aspen moved into the Edison in the heart of the downtown core, their vision was clear—cultivate connections and spark creativity. They approached Matrix looking for unique ideas for their beautiful new lobby. While they originally planned for a leather-covered, floor-to-ceiling art piece behind the reception desk, we proposed using a unique video wall that grants true artistic creativity! This unlimited capacity to change backgrounds bridges their love of art and their need for innovation, making it a much more striking centerpiece than a static, although probably beautiful art piece. With the ability to change content as often as desired, we were also able to bring in different sources, including live video, which has transformed the lobby into a true gathering space!
This wall began a true partnership with Aspen, who have also contacted Matrix for the impressive tenant space in the Edison as well as numerous properties throughout Alberta.