What You Missed: Digital Art Lunch & Learn

Updated: Apr 17, 2019


Yesterday, we hosted a Digital Art: Lunch & Learn in Calgary at Ruth's Chris that was sponsored by our valued partner Sharp. On behalf of Matrix, we would like to thank all of those who took time out of their Thursday to experience the opportunities of Digital Art.


Our in-house Digital Signage Expert, Marielle Crisanti, presented the endless opportunities Digital Art can offer, and left us with the words:


“With technology as our catalyst, we are being catapulted into the future. Terms such as artificial intelligence, machine learning, and big data are being used more often every day. Whether you are a proponent or opponent of these technologies, one thing is for certain, they have already taken off and do not show any signs of slowing down. From the beginning of ‘time,’ we have been a tool making and using society. Technology is our tool that we will use to reconnect to collective consciousness.”

Throughout the presentation, several real-life examples were presented and are worth sharing again:


Content is always key, and Digital Art allows for users to continuously change the ambiance of any environment. If used in the right way, Digital Art is an extremely powerful tool to capture the attention of consumers and create a true “wow” factor. Take the Still Life interactive gallery for example. This shows that you can create unique art and change the images whenever you want from instantly from your fingertips.



You don’t get a second chance to make a first impression, and you want the first one to hit the mark. Video walls leave a memorable impression to your visitors; whether it be in a lobby, reception area, or any waiting room. Digital Art has the ability to transition and deliver a new message every day or at the push of a button. When we talk about the possibilities of immersive art, this video shows the capabilities of AV design and integration.



Personalized messaging can be achieved through either pre-programmed or real time content welcome and captivate your audience. An example of how Digital Art can capture an audiences – this video of the Salesforce Lobby in San Francisco has generated over 50 million views of buzz on YouTube alone! The idea was to what would have been a regular passageway into a mesmerizing hyper-real environment.




Digital Art installations combine architecture, contemporary art, and advanced technology to create an unexpected and dynamic experience. We live in a digital age and Digital Art allows us to find unique ways to engage audiences and stay on top of technology innovations. Our partner, Samsung, has a Digital Art case study with the West Edmonton Mall's Fantasy Land Hotel. As you can see, it is pretty jaw-dropping!




408 LCD screens greet the visitors of the Cosmopolitan Hotel in Las Vegas. The second you step into the lobby; you are greeted by an immersive environment of HD footage that sets the scene and ambiance of this resort. This Digital Art installation combines architecture, contemporary art, and advanced technology to create an unexpected and dramatic round the clock digital experience.



To sum up the Lunch and Learn, we talked about the now and future of Digital Art. Our guests got a peek into our recent Calgary Tower and Aspen Properties projects, and a glimpse of the power of Digital Art with examples from all over the world. If you would like to learn more about other project environments discussed or any of our recent Digital Art installations, please reach out to our team and we would love to connect.


We live in a digital age and Digital Art allows us to find unique ways to engage audiences and stay on top of technology innovations. With options from HD to 8K and the tremendous amount of data in the world to create, our team at Matrix will provide you with solutions to create one of a kind experiences that are not only engaging, but easy to use and manage.


Contact us to learn more about how we can help implement Digital Art into your environment.

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