For maximum entertainment value, live venues and sports facilities should be equipped with the necessary audiovisual equipment. This includes displays and video walls as well as video production equipment and control rooms. Displays and video walls are important not only for game footage, but also for advertisements and concession prices. In addition, every live venue and sports facility must include video production equipment and a control room in order to broadcast their events to the screens throughout their facility as well as to TVs around the world.